Creating high-quality content is a crucial part of a successful marketing strategy. If you’ve been regularly publishing excellent articles on your business blog, you’ve likely noticed positive organic traffic or search rankings results. But what if you could get even more value from the content you’ve already created? That’s where content repurposing comes in.
Content repurposing is one of the most outstanding strategies for maximizing the effect of every article you write. It means transforming your original content into a new form to reach more audiences and increase its shelf life even further.
In this guide, you’ll discover the art of content repurposing and get practical tips on how to make the most of every article you create.
Update Old Content with New Information
Updating old content is like giving a room a fresh makeover without starting from scratch. Instead of tearing everything down, you’re simply modernizing what’s already there. The first thing to do is review your content and update the statistics and facts used within. Replace these with the latest information, like swapping old furniture for new, stylish pieces. Add new trends or updates—like refreshing a room’s feel with new decorations.
You keep the basic charm of the room intact, just as you’d want the core value of the idea of the initial piece of content to remain the same. Finally, republishing with a current date shows that you updated your content with new insights. This way, your content stays relevant and engaging for today’s readers without needing a complete rewrite.
Make Your Content Evergreen
Evergreen content is material that maintains its relevance and value over an extended period. Unlike news articles or trend-driven pieces that quickly become outdated, evergreen content addresses topics or provides useful and applicable information regardless of the time of year or current events. This kind of content holds on to the readers and engages them in its subject for a long time, even after publication.
To create evergreen content, focus on subjects without specific dates, trends, or fleeting events. For example, a guide on “How to Create a Budget” offers timeless advice that people easily find relevant whenever they want, but on the other hand, the article about “Top Budgeting Apps of 2024” might lose its appeal as new apps are released and older ones become obsolete.
When creating evergreen content, use clear and simple language to ensure it is accessible to a broad audience. Avoid jargon and complex terminology unless it’s essential to the topic, and even then, provide explanations. Occasionally, review your content to ensure it is up-to-date and relevant, as some information may change.
Convert into Visual Content
One of the greatest ways to recycle your articles is by turning them into visual content. Not only will this make the information easier to consume, but it will also be more far-reaching regarding channels. Start by identifying the key points from your article, including important data, “how-to” steps, and main takeaways. These pieces of information are what you can highlight in your visual content.
Now, distill your article into big, visually appealing bites. For example, if you have written an article on “The Advantages of Daily Exercise,” write an infographic that lays out these benefits transparently and in a format that appeals to the eye. Add engaging graphics or icons for every benefit, use bullets points in listing them, and provide a very concise and powerful heading for each section.
It makes the content easier to consume and share across multiple platforms. With this, repurposing your articles into such visuals maximizes the reach and impact by giving more options to the audience’s varied preferences, thereby strengthening your overall content strategy.
Rephrase and Restructure the Existing Post
During your content audit, if you come across a post that seems outdated or too lengthy, consider updating or revising it. For example, if you have a 2,000-word article that might be too long for readers, you can break it down into a more manageable and well-structured format.
Instead of rewriting the entire post, review the content carefully and identify which details need updating or reworking. After analyzing, you can restate and restructure the information to make it more engaging and readable.
To save time, you can use a free paraphrasing tool. This tool can help you quickly transform your content into a polished and well-structured format, making the process more efficient.
Create Less, Promote More
Repurposing your existing content for social media is a great way to give it new life. You could create social media content out of key takeaways, notable quotes, or even just snippets of your blog post, article, or any video on nearly any topic—you can share this on Facebook, Twitter, Instagram, LinkedIn, amongst others.
Distill your most valuable insights from the content and turn them into visually engaging posts, informative threads, or even interactive carousels regarding the content, which is a sure way of boosting your engagement and visibility on social media and driving traffic back to your original content. This drives more traffic back to your original content and helps you reach a larger audience, enhancing the overall impact of your content marketing.
Wrapping Up
Content repurposing goes beyond merely recycling old material; it’s a strategic method designed to enhance the impact of your existing content and broaden its reach for greater marketing success. By transforming your articles into various formats, you can leverage their value in new ways.
There are many effective strategies for repurposing content. These approaches not only extend the lifespan of your content but also maintain the consistency and quality of your content.