Digital marketing is the act of promote your busineess by selling products or services using internet using differnt online marketing strategies such as social media marketing, sms marketing, search engine optimisation, affiliate marketing, and email marketing, etc.
We can do many things like online shopping, ticket booking, recharge, bill payment, online transactions etc. through internet.
Digital marketing is marketing to reach more people in less time.
If we look at market stats, about 80% of shoppers do online research before buying any product or before taking service. In such a situation, digital marketing becomes important for any company or business.
What Are the Benefits of Digital Marketing?
Having a strong digital presence will help you in multiple ways:
- It will make it easier to create awareness and engagement both before and after the sale
- It will help you convert new buyers into rabid fans who buy more (and more often)
- It will kickstart word-of-mouth and social sharing – and all the benefits that come with them
- It will shorten the buyer’s journey by presenting the right offers at the right time.
- Create relevent website back links from useful resources to increase incoming traffic to your website
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